Things you might not have learned in school: What is asset diversification and why does it matter?

Jason Piper |
Investment diversification is an investment strategy that can be summed up by the old saying "don't put all your eggs in one basket." Diversification is the practice of spreading your investments across a variety of different assets, markets, and sectors to limit your exposure to any single risk. The primary goal is to manage and reduce the overall risk and volatility of your portfolio.
 
Different investments react differently to the same economic, political, or market events. By investing in assets that are not highly correlated (meaning their prices don't all move up or down at the same time), a loss in one investment can be offset by gains or stability in another. A well-diversified portfolio has assets spread across several different categories, including asset classes (stocks, bonds, real estate, etc.), types of stocks (technology, healthcare, energy, etc.) or size of company stocks (large, mid, or small businesses), and geography (investing in different parts of the world). You may also want to set your investments to automatically buy a specific dollar amount, regardless of asset price. This is called dollar-cost averaging. 
 
The primary benefit of diversification is to reduce risk and volatility of your investment. Diversification involves spreading your investments across various assets, so you are not overly reliant on the performance of any single investment. If one investment or market segment performs poorly, the negative impact on your overall portfolio can be offset by better performance in other, uncorrelated assets. This helps "smooth out" returns and reduces the magnitude of potential losses. If a single stock in your portfolio experiences significant loss, it won't lead to a total loss on your end. Additionally, significant losses or downturns in specific economic sectors (technology, healthcare, energy, etc.) don't generally all happen at the same time, thus insulating your investments from huge swings in value.
 
Having more diversity enhances your potential for more consistent returns. We cannot predict or guarantee a specific outcome, but we know that historically different types of investments (like stocks, bonds, and real estate) often react differently to the same economic events. By combining assets that are not perfectly correlated, you increase the probability that at least some part of your portfolio will be providing satisfactory returns, regardless of the overall market environment. You might also participate in growth across different markets, sectors, and geographies, ensuring you don't miss out on strong performance from an area you otherwise would have ignored. 
 
At its core, a well-diversified portfolio is a risk management strategy that aims to create a more resilient portfolio, making it easier to weather market volatility and stay on track toward your long-term financial goals.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.​

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